CREATIVE AND EXPERIENCE DIRECTION FOR THE LAUNCH OF NIKE ADAPT BB, THE FIRST performance SELF-LACING INNOVATION for basketball. to celebrate the moment, we turned the ground floor of nike house of innovation nyc into the nike adapt testing lab, where consumers could learn about nike’s process of design, examine innovation prototypes, and trial the adapt bb.

ROLE: DESIGNER — EXPERIENCE DESIGN DIRECTION, HOUSE OF INNOVATION NYC EXECUTION

TRIALING EXPERIENCE: AT THE CENTER OF THE SPACE WAS AN INTERACTIVE BASKETBALL HALF-COURT, ALLOWING CONSUMERS TO TRIAL OUT THE NIKE ADAPT BB. WE GUIDED THEM THROUGH THE INNOVATIVE AUTOMATED LACING SYSTEM, THE COMPANION MOBILE APP FEATURES, AND PERFORMANCE BENEFITS—ORCHESTRATED THROUGH CAMERA MOTION TRACKING AND DIGITALLY DISPLAYED LIVE PLAYER DATA.