ROLE: innovation DESIGNER — narrative, CAMPAIGN creative, digital product DESIGN DIRECTION

On 6.20.2023, Nike x Fortnite launched Airphoria; AN immersive, and first-of-it’s kind Air Max themed experience, powered by Nike Air and Epic Games’ groundbreaking Unreal Editor For Fortnite (UEFN) creation tool.

Set in a city in the clouds, situated on top of a giant inflatable airbag, Airphoria is the Ultimate Sneakerhunt. The immersive experience celebrated of one of Nike’s most famous sneaker innovations - Nike Air Max - with a journey into its story.

Airphoria is brought to life by the power of five iconic Air Max “Grails” (the Air Max 1 OG, Air Max 97, Air Max TW, Air Max Scorpion and Air Max Pulse) suspended in a majestic and pure air destination above the Airphoria city. These Air Max Grails, representing pivotal moments in Air Max history, allow the city to exist in the “Air State” — a place that represents pure imagination and creativity.

our two Airphoria characters were available in the fortnite item shop during the duration of the experience—Maxxed Out Max, and airie, both with air max inspired harvesting tools and backblings. players could also unlock the air max 86 glider, and the “keep ‘em crispy” emote.

TEASE + LAUNCH OOH

CREATOR SEEDING KIT + MEDIA ATTENTION