NIKE X EAFC: WHAT THE FC
ROLE: lead innovation designer — narrative, CAMPAIGN creative, digital product design direction
What happens when two iconic football brands come together? A one-of-a-kind experience that takes football to places it’s never been before.
Nike’s WHAT THE FC Season 6 takeover CONSISTED OF +70 virtual THEMED VANITY items, includING two EAFC24 in-game collections that hack football culture into virtual-first creations: THE NIKE AIR MAX COLLECTION, AND THE NIKE X EA SPORTS FC HERITAGE COLLECTION.
Inspired by Iconic Nike Air Max Innovations of the past and present, The Nike Air Max Collection celebrates the Air Max Plus Tn, Air Max 95, and the new Air Max Dn, virtually worn by football icons Vinícius Júnior, Sam Kerr, and Erling Haaland.
The Nike x EA SPORTS FC Heritage Collection celebrates retro football gaming, and the unexpected phenomena that came with it, virtually worn by football legends Mia Hamm, Ronaldinho, and Ronaldo.
introducing the Nike Air Max Tn Jersey—a virtual-first design that couldn’t be confined to the digital pitch…modeled BY Vinícius Júnior.
NIKE WHAT THE FC SEEDING KITS WITH A CUSTOM WHAT THE FC EAFC24 GAME COVER + NIKE TN JERSEY.
PARTNERS: EA SPORTS, ILOVEDUST