ROLE: innovation DESIGNER — strategy, EXPERIENCE, CAMPAIGN creative, digital product DESIGN DIRECTION

nike football took over rocket league WITH EXCLUSIVE EXPERIENCES, REWARDS AND COSMETICS to celebrate the worlds game—COINCIDING DURING WORLD CUP 2022.

PLAYERS COMPLETED CHALLENGES TO EARN FEDERATION DECALS, SCORED POINTS FOR THEIR COUNTRY IN FAN CLASH: NIKE FC CUP, THROUGH GOALS, SAVES, AND ASSISTS, AND COMPETED IN THE NIKE FC SHOWDOWN—A 4V4 LIMITED-TIME MODE FEATURING A NIKE SOCCAR BALL WITH MODIFIED PHYSICS FOR BETTER BALL-CONTROL, PLAYED IN AN EXCLUSIVE NIKE FC BRANDED ARENA.

ALONG WITH THE IN-GAME EXPERIENCES, NIKE’S FOOTBALL footwear INNOVATIONS OF THE PAST AND PRESENT WERE reimagined as vehicle decals—featuring r9’s ‘98 mercurial, cr7’s air zoom mercurial, nike’s copper NEXT-generation pack, and the nike fc pixel-gradient decal.

as a creative easter egg for football fans, we hid the rocket league nike fc decal in the seasonal football anthem: nike presents the footballverse that launched prior to the nike x rocket league collaboration press release, creating anticipation and hype for fans.

NIKE MEMBERS WERE INVITED TO PARTICIPATE IN AN ORGANIZED NIKE CUP CLASH TOURNAMENT. MEMBERS WHO QUALIFIED FOR THE QUARTER-FINALS WERE PAIRED UP WITH ROCKET LEAGUE PRO’S TO COACH THEM THROUGH IN-PERSON MATCHES PLAYED AT TEAM LIQUID’S ESPORTS FACILITIES IN UTRECHT, NETHERLANDS. OUR TEAM PROVIDED GUIDANCE ON THE TOURNAMENT EXPERIENCE TO ENSURE THE IN-GAME ACTIVATION ALIGNED WITH THE REAL-WORLD EXTENSIONS.