NIKE FITADV WEATHER STATION

role: LEAD designer — GLOBAL creative Direction, EXPERIENCE DIRECTION

OUR TEAM DELIVERED campaign creative direction AND EXPERIENCE DIRECTION to support the launch of FitADV, Nike’s latest apparel Innovation. wE designed and deployed fitadv Weather Stations AROUND THE WORLD TO DEMONSTRATE NIKE’S INNOVATION AND RESEARCH IN TESTING AGAINST THE ELEMENTS.

WE CRAFTED A MULTI-SENSORY EXPERIENCE THAT simulatED real world weather conditions—testING FitADV products THROUGH CONTROLLED MICRO-CLIMATES, SOUND, AND IMMERSIVE DIGITAL CONTENT.

SELECTS FROM CAMPAIGN CREATIVE DIRECTION