Nike Collaborated With EA on a Physical Collection of Co-branded Phantom 6’s To Celebrate the Launch of EA SPORTS FC 26.

Vigorous Testing in the nike sport research lab Verified That the Nike x EA SPORTS FC Phantom 6’s are Goal-Scoring Monsters—But We Never Fathomed What Would Happened When We Exposed the Boots to FC 26.

Our Collaboration Turned Into a Guerrilla Takeover of the FC 26 Club Gamemode, with a limited-time tournament, exclusive in-game phantom vanity, and in-person launch events around the world—all Powered by the Nike x EA SPORTS FC Phantom 6’s Scary Precision and Hunger for Goals.

ROLE: design director — strategy, NARRATIVE, CAMPAIGN creative direction, EXPERIENCE DIRECTION

CAMPAIGN KEY VISUAL + PRODUCT SUPERIORITY STILLS

VIRTUAL PHANTOM KITS — HOME & AWAY

WE establishED an experience toolkit to celebrate the boot launch through immersive player-first events in key cities—bringing the campaign to life by mixing the culture of sport, gaming, music, and fashion together, with surprise appearances from Nike’s elite athletes.

PHANTOM LAB, BARCELONA — LAUNCH EVENT

PHANTOM LAB, paris — LAUNCH EVENT

ATHLETE PHOTOGRAPHY DIRECTION

ATHLETE TRAINING PHOTOGRAPHY